About
  • +m2

    Square meters production base

  • +people

    Professional production team

  • +people

    Professional Marketing team

ABOUT
UMUPHOME

Umuphome Furniture is a leading brand focusing on the design, R & D and production of Italian style premium furnishing. It has three series of products: Italian Light Luxury Furnishing,Italian Light Luxury Design Collection and Italian Minimalism Furnishing. In the new era, UMUP is not only the evolution and continuation of the traditional form, but also the continuous exploration and innovation with "high quality life" as the brand philosophy.

Now UMUP has more than 30,000 square meters of production bases and more than 6,000 square meters of high-end exhibition halls. There are more than 290 employees, more than 220 people for production teams, more than 70 people for marketing teams and more than 30 people for senior technical talents in the industry. 70% of the team members have more than 10 years of working experience, and more than 50% of team members have working experience in world's famous brands.

Umuphome Furniture is a leading brand focusing on the design, R & D and production of Italian style premium furnishing. It has three series of products: Italian Light Luxury Furnishing,Italian Light Luxury Design Collection and Italian Minimalism Furnishing. In the new era, UMUP is not only the evolution and continuation of the traditional form, but also the continuous exploration and innovation with "high quality life" as the brand philosophy.

PURSUIT EXTREME

Perfect operation mode and management system, exquisite craftsmanship, high-quality service and global raw material selection make the brand elements of UMUP always adhere to the high quality standard, so as to carry the spirit and expression of the residential space of the urban spire people. UMUP is continuing to shape the picture of contemporary quality life in this way.

  • Business philosophy

    Achieve public utilities and create value for users

  • Mission

    Create a new space with high quality life for high-end consumer groups

  • vision

    To become an internationally renowned and domestic leading premium furnishing brand

  • Values

    Common achievement, innovation, efficiency and pragmatism, integrity and responsibility

Development Process

Development has never been smooth sailing, but we have gone through more trials and hardships because of persistence. Umuphome Furniture has never been looking for a flat runway, but it is willing to enjoy the happiness of the breeze after climbing. UMUP is convinced that looking back at the difficulties in its development after many years, it may be just a small wave, and this wave will be beneficial to the growth of UMUP. Therefore, we continue to surpass and innovate.

21st Century
In 2018
In 2019
In 2020
In 2021
In 2022

21st Century

OEM products for internationally renowned brands are exported to Western Europe, North America, the Middle East, and Southeast Asia

In 2018

The core team went to Milan, Italy and other design highlands to study. After returning to China, a product research and development team was established to operate focusing on brand research, and launched two series: Italian light luxury furnishing and Italian Minimalism furnishing. It has won unanimous praise in the industry for its exquisite craftsmanship and high-quality service.

In 2019

The new production base of 20,000 square meters was officially put into production, and it was approved by the national oil-based environmental protection certification, and reached a strategic cooperation agreement with two major design platforms, Kujiale and Meijian.

In 2020

The 2000 square meter exhibition hall was fully upgraded and reinstalled; In the industry, the first one to launch a new style series "Italian luxury furnishing" to lead the industry trend; Appeared in Shenzhen International Furniture Exhibition and won high praise.

In 2021

It made a wonderful appearance at the CIFF, and won one of the most popular booths in the entire exhibition with its extreme craftsmanship and high-quality pavilion. The new product "Light Luxury Design Collection" series was launched in shock. With the industry's top craftsmanship, it gathered the world's top brands and popular items.

In 2022

To build a world-class home furnishing enterprise and become the core force of China's excellent home furnishing enterprises.

Product style and position

  • Italian Light Luxury Furnishing: Benchmarking Fendi, the leader of light luxury home furnishings

  • Italian Light Luxury Design Collection: Benchmarking Visionaire, CC, Rugiano, Baxter and Popular items

  • Italian Minimalism Furnishing: Benchmarking the minimalist high-end products based on Minotti, Poliform, Poltrona Frau

Zhongshan UMUP HOME Furniture Co., Ltd

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